Reporting ad tracking data

MediaTailor provides two options for tracking and reporting on how much of an ad a viewer has watched. In the server-side ad reporting approach, MediaTailor tracks the ad and sends beacons (tracking signals) directly to the ad server. Alternatively, in the client-side tracking approach, the client player (the user's device) tracks the ad and sends the beacons to the ad server. The type of ad reporting used in a playback session depends on the specific request the player makes to initiate the session in MediaTailor.