A publication for peoplewho build with AI.
We write for operators. The marketing director figuring out Claude for campaign briefs. The solo founder who replaced three contractors. The small business owner wondering what AEO even is. Smart, busy, drowning in noise. We cut through it.
Latest
Founder on the Wire · 5 min read
He Made $189,000 in Profit in a Single Month, Then Sold the Whole Thing to Wix for $80 Million. Six Months In.
Maor Shlomo built Base44, a prompt-to-app builder, as a side project and sold it to Wix for $80 million in cash six months later. The numbers are real: $1M ARR three weeks after launch, $189,000 profit in May 2025, 250,000 users.
Prompt Lab · 8 min read
The De-Slop Prompt Stack: Six Prompts That Stop Claude and ChatGPT From Sounding Like a Robot
Merriam-Webster made slop its 2025 word of the year, and the trust penalty is now measurable: 52% of consumers disengage the moment they suspect copy is AI-written, yet 56% preferred an unlabeled AI article over the human version. The penalty is for the tells, not the tool.
AEO & Visibility · 8 min read
From Invisible to Indexed: The Unglamorous Work of Getting Seen by AI Search
I audited my own publication and found the embarrassing stuff: the domain served an old prototype, the feeds were summary-only, nothing told search engines when I published, and there were no analytics at all. This is the one-day hardening pass that fixed it, written for people who want the results without living in the terminal.
Previous articles
Connecting Claude to Google Ads and GA4 via MCP
Claude, wired to a client's Google Ads and GA4 over MCP, ran a 90 day audit in one session. Here is the setup, the sharp edges, and what it found.
Optimizing for SEO, AEO, GEO, and AI Search in 2026
I took one site from 14.5 MB to 1 MB and watched the agentic browsing score go from 67 to 100. Most of what AI search rewards is embarrassingly old-fashioned.
The Constraint Goes First
Everyone writes prompts top-down: role, context, task, then a stack of rules at the end. That's the bug.
Optimizing Your Site for AI Agents and LLMs
Your site has human visitors and AI visitors. Here is how to serve both, with llms.txt, inline LLM instructions, structured data, and machine-readable feeds.
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Written for operators, not spectators.